Lahore School of Economics
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The fan sector is an important source of employment in the region around Gujrat in the Punjab province of Pakistan. Moreover, it is representative of other light engineering sectors in Pakistan. Exporting has developed as an important market for fans produced in Pakistan, with the largest markets being in the Middle East and Bangladesh. However, competition with Chinese firms is a threat to the Pakistani fan sector, and the largest firms are focused on increasing productivity in order to remain competitive.