Targeting consulting services to high-growth entrepreneurs
Project Active since Firms and SGB Evidence Fund
This pilot project will examine entrepreneur selection and matching for training programmes as well as the ultimate impact of matching strategies on entrepreneur outcomes.
Specifically, the researchers will evaluate the effectiveness of various marketing strategies in selecting entrepreneurs that have high potential for growth and improving the effectiveness of the training delivered as a result.
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- Themes
- Firms
- Initiatives
- SGB Evidence Fund