Subjective Beliefs, Collaboration, and Innovation among Women Microentrepreneurs: Survey and Experimental Evidence from Kenya
This study examines how women microentrepreneurs in Kenya innovate and what drives their business decisions. The research builds on an extensive survey to measure innovation strategies and subjective beliefs about what fosters business growth.
Micro and small enterprises play a vital role in economic development, particularly in low-income countries, yet their capacity for innovation remains underexplored. Evidence suggests that innovation among small businesses is often influenced by subjective beliefs and collaboration networks.
This study examines how women microentrepreneurs in Kenya innovate and what drives their business decisions. The research builds on an extensive survey to measure innovation strategies and subjective beliefs about what fosters business growth. A light-touch intervention will be implemented, randomly assigning entrepreneurs to peer discussion groups on WhatsApp, where they can share insights and experiences. Additionally, an information treatment will be introduced to update their beliefs about the benefits of collaboration.
By using a randomised controlled trial, the study will assess the impact of peer collaboration on business innovation, shedding light on gender-specific barriers to growth. The findings will contribute to understanding how social networks and knowledge-sharing impact business success, informing policies that enhance entrepreneurial resilience and economic inclusion.