Brenda Samaniego de la Parra University of California- Santa Cruz Roles Researchers University of California- Santa Cruz Projects Do search frictions in the retail sector cause upstream misallocation? Brenda Samaniego de la Parra, Ajay Shenoy 31 Mar 2026 Project Measuring and transferring retail productivity: Evidence from a structural model and a mentorship intervention in Zambia Heather Huntington, Ajay Shenoy, Brenda Samaniego de la Parra Project All contributions Diagnosing the barriers to retail sector productivity in Zambia Ajay Shenoy, Heather Huntington, Brenda Samaniego de la Parra Blog Do search frictions in retail cause upstream misallocation? Evidence from Zambia Sanjana Gupta, Brenda Samaniego de la Parra, Ajay Shenoy Policy brief Measuring and estimating retail productivity Brenda Samaniego de la Parra, Ajay Shenoy Policy brief Measuring and estimating retail productivity Brenda Samaniego de la Parra, Ajay Shenoy Working paper Share Share
