Shehla Riza Arifeen Associate Professor in Business Administration Lahore School of Economics Roles Researchers Shehla Arifeen is an Associate Professor at the Lahore School of Economics. Since 2011 Shehla has been on sabbatical whilst studying for a PhD at Lancaster University. Projects Frozen food products in Pakistan: marketing and distributional challenges in a developing country. Shehla Riza Arifeen, Theresa Chaudhry 1 Sep 2011 Completed Project All contributions Frozen Food Products Marketing and Distribution Challenges in a Developing Country (Working Paper) Shehla Riza Arifeen Working paper Share Share