Giovanna D’Adda

Giovanna d’Adda is a researcher at the Department of Management, Politecnico di Milano. Her research combines lab and field experiments to investigate how social norms, preferences and institutions shape individual pro-social behavior. Recent research projects look at the effect of leadership on ethical conduct, of charisma on workers’ effort and of enforcement institutions on trust. Her research on environmental conservation uses lab experiments conducted in the field to study how leadership, social norms and monetary incentives influence contributions to natural resource conservation.

Content by Giovanna D'Adda
  • Project

    Breaking the cycle: Reducing non-payment for electricity - experimental evidence from Pakistan

    This research tests the effectiveness of behavioural interventions in fostering regular bill payment. This will be achieved through a randomised field experiment conducted in Karachi, Pakistan. The experimental design was defined in partnership with K-Electric (KE), a private, vertically integrated electric-energy corporation serving around 23 million residential,...

    27 Nov 2019 | Jacopo Bonan, Farah Said, Mahreen Mahmud, Giovanna D'Adda, Massimo Tavoni

  • Blog post

    Flexible payment plans for improved access to off-grid energy in Pakistan

    There are approximately 144 million individuals in Pakistan who reside in either completely off-grid areas – areas that are too far away to connect to the grid - or in ‘bad’-grid areas where load shedding exceeds 12 hours per day (IFC, 2015). Households and businesses in off-grid and bad-grid areas spend an average of 14% of their monthly disposable income on kerosene...

    9 Sep 2019 | Jacopo Bonan, Giovanna D'Adda, Mahreen Mahmud, Farah Said

  • Project

    Constraints to female entrepreneurship in Pakistan: The role of women's goals and aspirations

    Evidence on the impact of microfinance loans on business outcomes shows moderately positive, but not transformational effects especially for women.  This is true even when access to finance is coupled with business training, suggesting that factors other than credit and knowledge constraints reduce women’s ability to start or grow a business. Recent studies have...

    30 Nov 2017 | Farah Said, Giovanna D'Adda, Mahreen Mahmud, Diego Ubfal

  • Project

    Access to solar electricity in rural Pakistan: impacts and sustainability

    Almost 70 million people in Pakistan (35% of the population) do not have access to electricity, as they live in mostly rural areas not reached by the grid. Over 75 million (38%) on the grid receive low quality energy and experience outages for more than 12 hours per day. In spite of the significant benefits of access to electricity, the long-run feasibility of grid...

    19 Oct 2016 | Farah Said, Giovanna D'Adda, Massimo Tavoni

  • Publication - Working Paper

    Microcredit and microsavings for microenterprises in Pakistan

    8 Apr 2016 | Giovanna D'Adda, Uzma Afzal, Marcel Fafchamps, Simon Quinn, Farah Said

  • Project

    Barriers and drivers of adoption of innovative energy solutions in Pakistan

    The purpose of this study is to help a team of international researchers (lead by Dr. Jacopo Bonan undertake research in Energy in Pakistan, by visiting Pakistan and preparing a competitive research proposal. The proposed research aims to evaluate the impact of innovative efforts to improve access to, conservation of and efficiency in the use of energy among individuals...

    2 Feb 2016 | Massimo Tavoni, Giovanna D'Adda, Jacopo Bonan

  • Project

    Pressures from peers and spouses and self-control problems as constraints to microenterprise growth: Experimental evidence from Pakistan

    In developing countries, microfinance has been shown to be of limited effectiveness in helping small enterprises grow. This is especially the case when these enterprises are female-owned. This project collected experimental and field data from the Punjab region of Pakistan to explore how exactly female-owned micro-enterprise growth tends to be constrained, as well as...

    4 Sep 2015 | Uzma Afzal, Giovanna D'Adda, Marcel Fafchamps

  • Project

    Microcredit and microsaving for microenterprises in Pakistan

    Microfinance remains an important and pressing issue for research in developing economies. Traditionally, it was believed that microlending is an effective way to encourage entrepreneurship, particularly among groups of female borrowers. But several recent studies have cast doubt on that conclusion – suggesting instead that microloans are unlikely to have dramatic...

    30 Sep 2014 | Naved Hamid, Simon Quinn, Marcel Fafchamps, Giovanna D'Adda