Stephen Anderson-Macdonald

Stephen Anderson is Assistant Professor of Marketing at Stanford University. His research focuses on the role of marketing and entrepreneurship in emerging markets. In particular, he is interested in solutions that can enhance the productivity and performance of entrepreneurs running small firms.

Prior to his PhD at London Business School, Stephen got his MSc in Economics at the University of Minnesota. Stephen has an MBA from Queen’s University in Canada, and a BComm from the University of Victoria, Canada. Stephen also has industry experience in tech-transfer and product management roles.

 

Content by Stephen Anderson-Macdonald
  • Blog post

    When entrepreneurship training matters most

    Providing entrepreneurs with business skills to help them grow their firms is important, but one size does not fit all. Policymakers can achieve greater impact by better targeting their training interventions. If you want to help micro and small businesses survive, grow and create employment, building their marketing skills may be a good place to start

    20 Apr 2015 | Janine Titley, Stephen Anderson-Macdonald