Publication - Working Paper
Persuasion and public health: Evidence from an experiment with religious leaders during COVID-19 in Pakistan
We use a Randomised Controlled Trial in Pakistan to test whether one-on-one engagement with community religious leaders can encourage them to instruct congregants to comply with public health guidelines when attending religious gatherings. Treated religious leaders are 25% more likely to tell a "mystery shopper" he must wear a mask to attend. Treatment effects are driven...
Publication - Policy Brief
COVID-19 remains a threat for the Pakistani economy and health care system. In this environment, congregational prayers, including obligatory Friday prayers, present significant risks for transmission of the virus if not managed properly. This policy brief measures the impact of one-on-one engagement with local religious leadership on the compliance of public health...
Authors’ note: The results discussed in this blog are based on a pilot. These findings are preliminary and are being presented for initial consideration and discussion. We will update this blog once information from wider research is available. In order to combat the spread of COVID-19, a large number of Islamic countries including Saudi Arabia, Iran, Turkey, and...