Seeding innovation through reality TV

Project report 18 Sep 2024 Firms and Trade

This paper investigates whether agri-edutainment programs broadcasted on national television can help to meet the informational needs of farmers in Uganda.

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Themes: Firms Trade
Countries: Uganda
Regions: Africa

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Seeding innovation through reality TV

Authors

Eliana La Ferrara

Ritwika Sen

Chris Udry

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Authors

Eliana La Ferrara

Ritwika Sen

Chris Udry

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