Short messages fall short for micro-entrepreneurs: Experimental evidence from Kenya

Working paper 26 Mar 2025 Sustainable Growth, Firm capabilities and Entrepreneurship

This study investigates the effectiveness and demand for SMS-based business trainings among 4,700 micro-entrepreneurs in Kenya. While initial positive effects on knowledge and business practices were observed, these benefits dissipated after twelve months, highlighting engagement as a critical challenge for the long-term success of such interventions.