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Short messages fall short for micro-entrepreneurs: Experimental evidence from Kenya

Short messages fall short for micro-entrepreneurs: Experimental evidence from Kenya

Working paper Sustainable Growth, Firm capabilities and Entrepreneurship

This study investigates the effectiveness and demand for SMS-based business trainings among 4,700 micro-entrepreneurs in Kenya. While initial positive effects on knowledge and business practices were observed, these benefits dissipated after twelve months, highlighting engagement as a critical challenge for the long-term success of such interventions.

Authors

Muhammad Zia Mehmood

Research Fellow, Princeton University

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Themes
Sustainable Growth Firm capabilities Entrepreneurship
Countries
Kenya