Public versus private air quality information in Lahore, Pakistan

Policy brief

  • Lahore's severe pollution requires action for health gains.
  • We conducted a randomised controlled trial with 1,000 residents, offering daily air forecasts for two months and testing willingness to pay and belief influences.
  • We find that residents value air pollution info, willing to pay PKR 238, regardless of the information source. The source (government or private) doesn't impact willingness to pay but influences beliefs about forecast accuracy. Beliefs about air pollution levels remain unaffected by the information source.
  • Policy considerations include that Lahore residents value air data. Policymakers should collaborate with private sources (e.g., PAQI) for improved public welfare through better air quality information.